Major Project and Thesis | Proposal

I understanmd the Final Major Project as a piece that contains all the techniques I have learned during the course.

In this last term, I decided to focus my investigation in 3D CGI compositing. Now, I would like to improve even more my skills towards this practice.

Even though, I would like to build this project from the concept. The post production and VFX are going to be used in order to make the concept more undersatandable. Therefore, I would like to brake my proposal in two different blocks, but that does not mean they are two independent parts, they will be totally related with each other.

Research Proposal

In my Final Major project adn Thesis I would like to speak about identity.

I will investigate the different meanings of identity, in relation with the individuals and the society.

Since this is quite a wide topic, I would like to focus it mainly in the different schemes of identity building, in relation with the globalization and the internet: how the boundaries between gender, nationality, race, and ideologies are unclear, and how really different cultural identities become homogeneous in such a global city as London is.

In my opinion, London is a brilliant location to do this disertation, since it is a city which identity is build by the coexistance of many different identities. In order to do this, all the identities had to change and adapt. Those changes are the ones I would like to study about.

Overmore, I would like to present this investigation under a marketing voice, building with it an advertisement. That would mean ‘selling’ this London identity, or identity change, as a product itself, as the identity of London. Selling how to be a Londoner, or how to adapt to nowdays global society, but not considering it as a necessary adaptation but as a voluntary ideal you should want to follow.

The research will be based in two different fonts of informations:

• Books/Written essays/articles from sociologists and psycologists who speak about identity and marketing.
• Interviews and talks with people from different origins who lives in London. Use their message to build mine.  They can also be shooted and used in the final video, following the idea of build something from different things together.

Practice Proposal

As stated before, I would like to build this project as an advertisement, approaching also documentary and videoclip formats. It is fun to sell an identity, because it is something that in general can not be sold, it is not a product itself. Also, is quite a contradictory principle, since identity is something that is unique and it is built by every person, and under the slogan Build your identity or be yourself brands are selling a way to be. In this way, people adopt this identities, rules, principles and build their identity from there, thinking that is something which is natural from them when actually is not. Therefore, the final product is the costumer itself.

A really good example to sell different identities under a Be anything you want to be slogan is this H&M advertisement.

I would like to use in this commercial different VFX techniques we have learned this course, in order to be also a portfolio work by itself. Therefore, I will mnot put boundaries in my Audiovisual ideas, making them as more magic as possible.

Specially, I would like to include some 3DCGI integration, animation and strong graphic desing, but always coming along with the message I want to offer.

Finally, I would like to explore the VR world. Therefore, I would like to do a face filter o VR filter for social media so people can get involved with the project and make their own content. This is also an excellent way to have more visibility and free advertisement.

Workflow proposal

• Investigation
  • Get deeper in the concept of identity, globalization and marketing
  • Define a focused topic to speak and a message we want to give
• Interview people
  • Ask them their opinion or way to feel certain things
  • Use their voices or personalities in order to build my message
• Write the script
  • Written script
  • Technical script
  • Storyboard
• Shoot
• Edit
  • Editing
  • VFX
  • Color grading
• Do VR filter
• Publish